PTD Attribution Command Center

Creative Performance — by lead volume

Ad Name	Campaign	Leads	Distribution	First Lead	Last Lead	Status

Latest Leads — last 30 form submissions

Time	Name	Email	Phone	Goal	Gender	Location	Ad	Campaign

Adset Performance

Adset Name	Leads	Active Days	Leads / Day	Volume

System Health

Pipeline Gap Analysis — action required

Leadpages Tracking Matrix — 9 pages x 5 layers

Attribution Pipeline Architecture

                                PTD ATTRIBUTION PIPELINE
 ============================================================================

 META ADS                     SNOWPLOW STACK                   DATA STORES
 --------                     --------------                   -----------
 +----------------+     +--------------------+          +-------------------+
 | Meta Lead Ads  |---->| Snowplow Collector |--------->|   Kafka (Warp)    |
 | (Native Forms) |     |       :8080        |          |   3 topics        |
 +--------+-------+     +---------+----------+          +---------+---------+
          |                       |                               |
          v                       v                               v
 +----------------+     +--------------------+          +-------------------+
 | Meta Graph API |     |  Snowplow Enrich   |          |   Bento (good)    |
 |    /leads      |     | (schemas + enrich) |          |   Bento (bad)     |
 +--------+-------+     +---------+----------+          +---------+---------+
          |                       |                               |
          v                       v                               v
 +----------------+     +--------------------+     +--------------------------+
 | CVS Supabase   |     |   atomic.events    |     |   CVS Supabase           |
 | meta_leads     |     |  (1,773 enriched)  |     |   attribution_events     |
 | (902 leads)    |     |  (1,051 bad)       |     |   (7,275 events)         |
 +--------+-------+     +--------------------+     +--------------------------+
          |                                                     |
          +-----------------------------------------------------+
                                     |
                                     v
                           +--------------------+
                           |   IDENTITY GRAPH   |
                           |   444 edges        |
                           |   email = join key |
                           +---------+----------+
                                     |
                        +------------+------------+
                        |            |             |
                        v            v             v
                 +-----------+ +-----------+ +-----------+
                 |  HubSpot  | |   Hyros   | | Leadpages |
                 |  Portal   | | (primary  | |  9 pages  |
                 |  7973797  | |  attrib)  | |  tracked  |
                 +-----------+ +-----------+ +-----------+

 LEADPAGES -----> CVS Supabase (lp-track) -----> funnel_metrics (538)
 ============================================================================